Introduction

Pure Focus Marketing (“we,” “our,” “us”) is a full‑service agency providing content marketing, influencer marketing, marketing analysis, content creation, event marketing, and market research services to clients worldwide. Protecting your privacy is central to our mission. This Policy explains how we collect, use, share, and safeguard personal data, as well as the choices you have regarding your information.

Scope

This Policy applies to personal data collected through our websites, online platforms, email communications, events, and any other services (collectively, the “Services”) offered by Pure Focus Marketing, regardless of location.

Information We Collect

Information you provide to us

• Contact details (name, company, job title, email, phone).
• Marketing preferences and any information you share in inquiries, surveys, or at events.
• Payment or billing information (for paid services).

Information we collect automatically

• Device and usage data (IP address, browser type, pages visited, time spent, referring URLs).
• Cookies, pixels, and similar technologies to understand user behavior and improve our Services.

Information from third parties

• Publicly available or partner‑supplied data (social media handles, demographic insights, interest segments).

How We Use Information

• To provide, manage, and improve our Services.
• To personalize content, recommendations, and advertising.
• To perform analytics, market research, and campaign performance measurement.
• To send service‑related notices, newsletters, and promotional materials (with your consent where required).
• To detect, prevent, and address technical issues, fraud, or abuse.
• To comply with legal obligations and enforce our terms.

Legal Bases for Processing (EU/UK)

We process personal data when:

1. Necessary for a contract (delivering a marketing campaign).
2. Based on consent (email newsletters).
3. Necessary to comply with legal obligations.
4. For our legitimate interests, provided they are not overridden by your rights (improving Services, preventing fraud).

Sharing and Disclosure

We do not sell personal data. We may share it with:

• Trusted vendors and partners who perform services for us under confidentiality agreements (e.g., analytics providers, email platforms).
• Professional advisers (lawyers, auditors) bound to confidentiality.
• Authorities or regulators when required by law or to protect rights, property, or safety.
• Successors in corporate transactions (merger, acquisition) where data transfer is necessary to continue services.

International Data Transfers

Because we operate globally, your data may be transferred to—and processed in—countries outside your own, including those without equivalent data‑protection laws. We rely on standard contractual clauses or other approved safeguards to protect such transfers.

Data Retention

We retain personal data only as long as necessary to fulfill the purposes described here or to meet legal, accounting, or reporting requirements. When no longer needed, data is securely deleted or anonymized.

Your Rights

Depending on your jurisdiction, you may have rights to:

• Access, correct, or delete your personal data.
• Restrict or object to certain processing activities.
• Port your data to another service.
• Withdraw consent at any time (without affecting prior processing).
• Lodge a complaint with your local data‑protection authority.

Opt‑Out Options

• Email marketing: Click the “unsubscribe” link in any promotional email or email us at [email protected] with the subject line “Opt‑Out.”
• Targeted advertising & analytics cookies: Adjust browser settings to refuse or delete cookies, or use available industry opt‑out tools (e.g., Network Advertising Initiative, Digital Advertising Alliance).
• Influencer or content campaigns: Email [email protected] specifying the campaign name to be excluded from future outreach.
  We will honor opt‑out requests within 10 business days.

Cookies and Similar Technologies

We use first‑ and third‑party cookies, pixels, and local storage to recognize repeat visitors, measure campaign performance, and personalize content. Most browsers let you refuse or delete cookies. Disabling cookies may affect site functionality.

Security

We employ administrative, technical, and physical safeguards—including encryption, access controls, and regular security assessments—to protect personal data. No method of transmission or storage is 100 % secure, but we continuously work to enhance our protections.

Changes to This Privacy Policy

We may update this Policy from time to time. Material changes will be posted on our website and, where appropriate, notified to you by email. Continued use of our Services after any update constitutes acceptance of the revised Policy.

Contact Us

For questions, concerns, or to exercise your privacy rights, please contact [email protected].